| Type | Crown Corporation |
|---|---|
| Industry | Beverages |
| Founded | St. John's, Newfoundland (1954) |
| Headquarters | St. John's, Newfoundland, Canada |
| Key people | Steve Winter, President and CEO |
| Products | Alcohol |
| Revenue | $104,500,000 CAD |
| Website | www.nfliquor.com |
The Newfoundland and Labrador Liquor Corporation[1] is a provincial crown corporation of the Canadian province of Newfoundland and Labrador. It is responsible for managing the importation, sale and distribution of beverage alcohol within the province. The name is officially abbreviated NLC despite the recent addition of the reference to Labrador in the full name.
The Corporation's headquarters is on Kenmount Road in St. John's. It operates 26 retail stores and one distribution centre, and also licences and services over 100 agency stores in the smaller communities.
The NLC is unique in Canada in that it continues to manufacture and bottle hard liquor, operations that were performed in all provinces during the early years of government-run liquor businesses but which the NLC's counterparts in other provinces got out of decades ago. Each year, the NLC engages in the manufacture of alcoholic beverages, blending and bottling over 125,000 cases of spirits.
Products blended and bottled by the Corporation include dark rums (including Newfoundland Screech), amber rum, gin, brandy, two Canadian whiskies and two vodkas including the Iceberg Vodka brand. Strict quality control of products closely identified with Newfoundland and Labrador seems to be a key motivator for the NLC to retain its bottling business. Much of this product, especially Screech and Iceberg Vodka, is manufactured for export and thus provides an additional source of revenue for the provincial government.
NLC also operates in partnership with the provincial Government Services Centre and enforcement agencies to ensure compliance with the Acts and Regulations pertaining to the sale, transportation and distribution of beverage alcohol within the province. These Acts and Regulations include the Liquor Corporation Act, the Liquor Control Act and Liquor Licensing Regulations.
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